Assessment Criteria The assignment will be evaluated using the following performance criteria:
Target marketing Assignment 1. Market segmentation is the recognition of a company of different part of market. Segmentation helps a company to have a better result in connecting with their customers NetMBA. There are four main types of market segmentation which is, geographic segmentation, demographic segmentation, psychographic segmentation and behavioral segmentation.
These four main types of market segmentation help marketers to have better understanding to their customers and fulfill the customers' needs, to increase the earning easily and reasonably, to expand the market easier, to gain share of the market segment, and to have more customers tutor2u.
Geographic segmentation is to gather and study about the information of customers through their living places. This segmentation is almost always used by all marketers.
This is because marketers want to know better about the location whether it suits to earn more easily and faster businessdictionary.
This segmentation includes region, size of metropolitan area, population density and climate. Demographic segmentation will normally connect more on customers' wants and needs. This segmentation helps marketers to separate customers in different groups according age, gender, social class, family size, income, occupation, education, religion and so on.
This helps marketers easier to concentrate on their customers and have better results in their markets NaikAbhijit. Psychographic segmentation is the division of different customers according to their sex, age, lifestyle, interests, opinions, attitudes and values American Marketing Association, This segmentation helps marketers to increase the value of their products and have better market strategies ThadaniRahul.
Behavioral segmentation is concentrate on more specific customers. This segmentation is affected by benefits sought, usage rate, brand loyalty, customers' status, readiness to buy and occasions NetMBA. She was destined to be a star.
This is because when she was still young, she had already won over thirty local talent shows. When she was only seven years old, she had already started to perform in front of people in her church choirFamousWhy. InDestiny's Child sold their album up to 33 million worldwide and won 6 Grammy Awards and other rewardsFamousWhy.
Beyonce, Kelly Rowlandand Michelle Williams allow themselves to perform in solo in their career in Beyonce is now act in a different character in her life which is singer-songwriter, record producer, actress, dancer, choreographer, model and even a video directorFamousWhy.
Geographical segmentation is the division of market into specific segments according to region, size of metropolitan area, population density and climate.
Beyonce sells more of her albums in the Western countries. This is because in the western countries like England, United States has better income compare to the eastern countries. Citizens in the western countries are more willing to spend more for their entertainments Dan Zambonini, Besides, Beyonce is also a western celebrity.
Thus, western citizens will prefer more on Beyonce as a star. Demographic segmentation is where marketers divide consumers according to their age, gender, social class, family size, income, occupation, education, religion and so on.
Younger consumers will prefer more to Beyonce's songs compare to the older consumers. This is because Beyonce's songs genre are pop. Younger consumers will also willing to spend more for their entertainments sake. They will support more to their celebrity. But there will also have some older fans of Beyonce.
They even encourage the young one to support Beyonce Nathalie Farah, For a family that has a better income, there will also have a high possibility for their children that love Beyonce to spend more for Beyonce.
Segmentation of customers according to sex, age, lifestyle, interests, opinions, attitudes and values is psychographic segmentation.
For the customers that are followers for Beyonce, they are willing to spend as much to support their celebrity. Since Malaysia is a Muslim country, Beyonce who is sexy in her appearances is banned from performing here. Western country is a better place for Beyonce to earn more compare to Malaysia where Beyonce can have her sexiest appearance in her performances Heritage, S.Rationale for Strategic Choice and Risk Identification analysis (Essay Sample) Competitive advantage requires that the firm should define the breadth of its company’s target market and concentrate on meeting its specific needs.
Undergraduate writing level 1 page Business and Marketing Format Style English (U.S.) Essay. Vertical. The Discussion And Rationale Of The Target Market Marketing Essay. Print Reference this. Disclaimer: This work has been submitted by a student. This is not an example of the work written by our professional academic writers.
Essay on Marketing Assignment; Essay on Marketing Assignment. 7 Physiographic Segmentation 8 Behavioural Segmentation 8 Target Market Collage 9 Completion of Discussion/Rationale of the Target Market Collage 10 Reference List 10 Marketing Mix Individual Assignment Essay.
Marketing Mix Individual Assignment . The Market Plan Essay for Freight Forwarding Company was derived through research conducted by our Marketing Department and supervised by me, as the Director of Marketing.
In anticipation of this report, we researched our competitors using primarily Internet resources and gathered data to compare our competitors' practices and . the need to prioritize target segments 2 Our marketing plans include specific plans 10 Information about the target market segments are incorporated effectively into the following strategies: Positioning segments.
Market segmentation. 0 Discussion/ rationale of the target market collage. The market place for Beyonce is massive because everything revolves around her industry which is media entertainments. The collage illustrates the target market group for Beyonce.