Tennis club marketing plan

By Peter Francesconi You can put together all the best tennis programs in the world, offer the best lessons, stock the best products in your shop. To attract and retain customers, you need to market your tennis facility, shop, or business.

Tennis club marketing plan

Marketing Vision

Both business professionals and families use country clubs to host special events for their friends and families. As a country club owner, you have to market your memberships year-round to ensure that your club has a healthy enrollment, which affords you the opportunity to bring in a profit and further develop your club.

Invite Business and Networking Associations Members of local business and networking associations may be a primary target market for your country club, so you can reach out to them to market your various membership plans. The most efficient way to promote your venue and its amenities to them is to invite them to the club to give them a taste of what you offer, or to let them host a business meeting or event at the club.

Tennis club marketing plan

Additionally, you can coordinate a networking event tailored to business professionals who belong to local chamber of commerce groups, real estate organizations or even Toastmasters groups.

Let attendees tour the facility and experience the amenities, then extend a discounted membership to organization or association members. Use your target market profile to help you identify the most identifying characteristics of your typical members.

Through direct mail, you can select a segment to send your postcard or sales letter, based on characteristics such as whether they rent or buy their homes, age, gender, marital status, income level, education level and hobbies and interests.

You can work with your local post office to build a mailing list and send your direct mail piece. Hire a graphic designer and copywriter to help you create a direct mail piece the creates awareness about your country club and persuades recipients to become members.

Reaching Out - Tennis Industry

Increase the potential success of your campaign by planning a series of direct mail efforts. If you recently added a new pool to your facility, are beginning to offer golf or tennis lessons from a professional, or are partnering with a local wedding planner, work with a publicist to reveal this information to the public.

The publicist can develop a press release to distribute to relevant media, such as journalists, bloggers and radio personalities, to persuade them to write a story about your country club or interview you.

A Cone Cause Evolution Study found that 79 percent of Americans would switch from the brands they were using if a new brand was associated with a worthwhile cause, so long as the pricing and quality of the brands were similar.

Ask the Right Questions

If members of your community are focused on living "green," you may donate a percentage of your country club sales to a local eco-conscious nonprofit. You can host a silent auction to raise money for a local youth golf team, or let a local nonprofit use your venue, for free, for an upcoming event to raise money for the organization.Increase the profitability of a country club through marketing.

1 Write a Golf Club Business Plan; are beginning to offer golf or tennis lessons from a professional, or are partnering with. 10 A guide for sport and recreation clubs and associations in Western Australia. Booklet Sport and recreation builds stronger, healthier, happier A mother of a prospective junior tennis club member watching a coach conduct a Example marketing plan for a junior club open day.

The appendix page of the attheheels.com sports and fitness club sample marketing plan. Men's Tennis Marketing Plan 1. VIRGINIA MEN’S TENNIS MARKETING PLAN 2.

Tennis club marketing plan

Positive Selling Points Virginia is the reigning NCAA National Champion and has won two of the previous three national titles. I work at the Bonita Bay Club in Bonita Springs, Fla.

Business/Marketing - Tennis Industry

— a member-owned club with 18 Har-Tru tennis courts, a 1,square-foot tennis pro shop, five golf courses, golf pro shop, and fitness and spa facilities. The 8 chapter marketing plan will assist you in determining the best ways to reach your intended audience for your Tennis Club.

You will also receive a How to Start a Tennis Club Guide that will showcase the startup issues that you will need to deal with as you progress through the business development attheheels.com:

Sports and Fitness Club Sample Marketing Plan - Appendix - Mplans